But amid plummeting viewer numbers and anger over anthem protests, some owners are now fighting to take matters back into their own hands.
"So the new compensation committee ... has all the authority to negotiate with Roger Goodell and if Jerry Jones sues, I think it will be frivolous because when he bought the Dallas Cowboys he agreed to accept the National Football League rules and the rules are the compensation committee, not all 32 owners, decide the commissioner's salary", Napolitano said on Fox Business Networks' Mornings with Maria.
Goodell's current contract runs through 2019 and paid him $31.7 million in 2015, the past year for which his salary was reported.
In a letter sent last week to owners on the committee, Jones claimed he "has discovered a number of very concerning issues" while engaged as a committee member, including that "the Ownership (sic) and Jerry Jones now understand that they have been unquestionably misled" by Blank and that "critical facts" have been misrepresented regarding Goodell's contract.
"The main thing is I'm not going to get into location, just exactly what kind of activities he's going to be having", Jones said.
"I think we need to be focusing on our business and not necessarily on contract extensions". Earlier this week Jones was sacked from the league's compensation committee by Atlanta Falcons owner Arthur Blank, who serves as the committee chairman. If Jones has a problem with Roger Goodell, then, especially as the owner of the richest franchise in the sport, he should be free to voice his opinion and try to win others to his side.
There is also a more personal element involved in the feud, which surrounds the six-game suspension of Cowboys running back Ezekiel Elliott for a violation of the league's personal conduct policy. Elliott was suspended for allegedly committing domestic assault against former girlfriend Tiffany Thompson, though he was never charged or arrested in the case.
The six-member committee consists of Blank, New England Patriots owner Robert Kraft, Houston Texans owner Bob McNair, Kansas City Chiefs owner Clark Hunt, New York Giants co-owner John Mara, and Pittsburgh Steelers owner Art Rooney II.