Experts say that by continuing to insert himself into the ongoing debate regarding NFL players kneeling during the national anthem, Trump may have inadvertently helped out Nike by criticizing the brand on Twitter.
There are already signs that Nike's Kaepernick bet has paid off, noted Business Insider, citing data from no-fee trading app Robinhood, which suggests that 15,191 investors added Nike to their portfolios last week through Thursday, marking a 45% jump from the week prior.
The school's president, Dr. Emir Caner, said in a statement that Nike's hiring of Kaepernick is "reprehensible". Though Kaepernick originally meant to sit down while the national anthem played before an NFL game, it was a military veteran who advised him to kneel, saying it was more effective. He concluded, "If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider their brand".
Caner said any profits from the remaining Nike gear on campus will be sent to Wounded Warriors and the Fraternal Order of Police. While nearly nobody had a negative view of Nike prior to the Kaepernick campaign according to ESPN, 17 percent of respondents in the latest poll now view Nike negatively.
Tell us again, Nike, what exactly this man sacrificed.
And on Monday's episode of The Ellen DeGeneres Show, Michael Strahan discussed the controversial former NFL player and whether or not he too would kneel in silent protest during the national anthem at football games. Yes, endorsing Vick was a mistake for Nike, but the company should be commended, not boycotted, for supporting a true American hero like Kaepernick.
Morris received a standing applause afterwards, the newspaper reported.
Drafting Kaepernick as a spokesman has more upside than downside risk for Nike, analysts say, because the company knows its customer base well.
Kaepernick recently completed his Million Dollar Pledge, donating $1 million of his own money to 37 different organizations fighting for justice.