Mannington will then send a check, earmarked for Hurricane Harvey disaster relief, to the American Red Cross. "We are on the ground to help our friends and neighbors in the Gulf region, and we'll continue to be in the tough days, weeks, and months ahead".
The company said its updated commitment would include up to $10 million that will go toward American Red Cross shelters and another $10 million for organizations providing relief like the Salvation Army and Feeding America. So, with the Red Cross, Walmart is donating in kind, matching any donation in store.
Walmart made the announcement at a press briefing with Houston Mayor Sylvester Turner.
"We are rebuilding, and with these funds we will be able to help Houstonians return to normality."
In addition, local Walmart stores in the Gulf region have provided food, merchandise and other supplies, such as baby formula, batteries and kayaks to first responders, the National Guard, police and fire departments, churches and shelter organizations.
During the customer campaign, customers can donate any amount to the American Red Cross at registers in Wal-Mart stores and Sam's Clubs or on Walmart.com and Samsclub.com. It also hopes to increase comfort in the shelters by providing items such as TVs, DVDs, games and stuffed animals for children and healthy snacks.
Wal-Mart said it will work to open its affected stores as quickly as possible to help with the relief efforts. The campaign starts today and will run through September 6.
Walmart has announced a significant effort to help victims and survivors of Tropical Storm Harvey in affected areas of the Gulf Coast.
Walmart has been heavily involved in Hurricane Harvey relief efforts to date. Charitable giving in response to a disaster can often be confusing and overwhelming, and the Community Foundation is a well-established steward of donations and is committed to deploying a thoughtful, responsible, and timely due diligence effort to the distribution of donor gifts.
Mankato store manager Michael Looft said "After the devastating effects of Hurricane Harvey, Walmart chose to really step it up in the campaign to get donations to people that really need it".