The India cricket team skipper Virat Kohli has been scoring tons of runs. "Not just today's icons like Usain Bolt but also the brand's rich history with Pele, Maradona, Thierry Henry and others", he said. Puma will also launch a range of sports lifestyle products with a special brand identity in association with Kohli.
He added, "Both Puma and I are committed to a long-term partnership". Virat seemed to be excited about the new deal, where he tweeted his happiness on his handle stating that he feels privileged to be a part of the great list of athletes that Puma has. The Indian cricket captain has signed an eight-year contract with Germany-based sports lifestyle brand Puma worth Rs 110 crore. They are among other global ambassadors for the brand.
In 2013, Kohli had signed a Rs 30-crore deal for three-years with sports goods giant Adidas. The deal means that Kohli will get a fixed amount as well as royalty, which will depend upon the business performance of the brand. This news story is related to Latest/187628-Whopping-Kohlis-endorsement-deal-with-Puma-will-blow-your-mind/ - breaking news, latest news, pakistan ne. "With @PUMA. #Forever#ForeverFaster".
MS Dhoni and Sachin Tendulkar were previous cricketers to be in the 100 crore club but those had come from multi-brand endorsements. "He is seen as a youth icon with an effortless style".
The brand will reportedly work with Kohli in markets like UK, Australia, South Africa and the Middle East or anywhere else where the cricketer has a fan following.