It is believed that the movie's plot circulates around Prime Minister Narendra Modi's Swachh Abhiyaan campaign. The entire unit of the "Toilet: Ek Prem Katha" had appreciated Sudarsan's message through his medium.
In addition to that, trade analysts have predicted that it may cross Rs 50 crore in the first weekend itself with rapid growth in the following days. "The producers have done well to release the movie now to capitalise on the patriotic fervours around the Independence day eve".
Toilet: Ek Prem Katha opened to good reviews in theatres both from the critics and the audiences.
With this we can expect "Toilet - Ek Prem Katha" to mint good money at the box office. The film released in 3000 screens across India and in 590 screens overseas. Tubelight didn't exactly give box office the 440 watt charge that it required, collecting roughly around Rs 120 crore, so much so Muscle Man Khan has promised to reimburse the distributors with 32 crores, though half of the amount lost.
Sudarshan who is also the brand ambassador of Swacch Bharat Mission" in Odisha, had earlier created a sand sculpture captioned "Use Toilet, Keep The Environment Clean' at Puri beach this month which was drawn the attention of Akshya Kumar.
Talking about last week's release; Shah Rukh Khan and Anushka Sharma starrer Jab Harry Met Sejal collected Rs 15.50 crore net approx on its first day. Whereas Jab Harry Met Sejal being a high budget film the day 1 collection seems less.