At yesterday's Apple event, the company revealed three new iPhones: the Xs and Xs Max, and the more affordable iPhone XR. The iPhone XR also promises 1.5 hours more battery life than the iPhone 8 Plus.
Apple Inc presented the new Apple Watch Series 4 able to take an electrocardiogram to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down.
This is the new iPhone for "regular folks" who don't see their iPhone as a status symbol or sweat details like a stainless steel body or 512GB of storage for photos and videos.
The iPhone XR will also be available in a variety of finishes - white, black, blue, coral, yellow, and (Product) Red - and 64 GB, 128 GB, and 256 GB capacities, starting at $749.
Try searching for the iPhone X on Apple's website, and you're redirected to a landing page showing off the 2018 range of the iPhone XS Max, the iPhone XS, and the iPhone XR. The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max feature Super Retina displays, a faster and improved dual camera system, the first 7-nanometer chip in a smartphone among other features. $999 is what the iPhone X cost last year and no one really expected it to be any different this year. Meanwhile, the iPhone 8 starts at £599/$599 and the 8 Plus is reduced to £699/$699.
Some specifications of Apple devices never get formally announced.
Overall, then, TechRadar's Gareth Beavis concludes that the iPhone XR is likely going to be Apple's "volume driver" over the next year in terms of sales, and especially so in the Asian market, which may go to explain the slightly odd, larger than XS screen. But beware that if you're planning to buy an iPhone 8, it won't come with a dongle, either.