The "Most Downvoted Comment on Reddit" Award Goes to… EA

I've played more than my fair share of review copies in which certain elements of the game are made available to me from the outset, and while I typically ignore these additions in favor of playing a game as close to the average consumer's experience as possible, sometimes you'll be given a few thousand more in-game credits and you can't do that much about it.

Furthermore, Battlefront II is yet another title that uses loot crates as a gameplay mechanic to obtain items and upgrades, thus making it much harder to actually progress and obtain the desired characters since players would also spend game money on what are basically lottery boxes.

We have recently posted the first 30 minutes of the Star Wars Battlefront II campaign on our YouTube channel for you to check out.

Fans aren't happy with the microtransactions in Star Wars Battlefront II, if a recent Reddit post is to be believed. There's been a lot of discussion around the amount of in-game credits (and time) it takes to unlock some of our heroes, especially Luke Skywalker and Darth Vader.

EA released an official statement on the matter after their attempt to save face on Reddit became the most downvoted comment in the history of the website.

In gamer culture, giving players such a leg up is a big no-no. Asking players to grind for 10 hours to unlock their favorite characters is in the exact same spirit as asking them to grind for 40 hours. At the time of this writing, EA has received more than 368,000 downvotes and the number is sure to keep climbing.

Players are anxious this might open the floodgates so that other company's will start doing the same thing. The story covered the outrage sweeping across the 'net regarding the game's increasingly controversial loot boxes and the notion that heroes - that's Darth Vader and the other powerful, named characters - would be locked behind huge in-game currency costs. "I have just achieved a sense of pride and accomplishment from cancelling my preorder", one wrote. That the likes of Darth Vader are only attainable via excessive amounts of grinding is just as much as a design flaw as a poor frame rate or a shoddy camera.

EA isn't new to criticism on Reddit, and has even won the award for Consumerist's Worst Company in America based on similar business practices that people call predatory. And we continue to make adjustments based on your feedback as the game launches worldwide this week.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

EA came under intense and immediate fire for this.

Vanessa Coleman