Spotify Terms of Service update bans ad-blockers

The music streaming service's updated terms of service, which go into effect on March 1, now specifically state that using tools or modified apps to block ads is prohibited.

With its tougher stance, Spotify says it has the right to suspend any accounts that use ad blockers.

Spotify has had enough of ad blockers, updating its terms of service to expressly forbid them as it tries to ramp up its advertising business. Unfortunately for Spotify, in addition to ad blockers for browsers, there are apps for Windows and Android created to block the streaming service's ads. The free version of the service is ad-supported, meaning users occasionally hear an advertisement or are prompted to watch a video. Spotify underscored that "all types of ad blockers, bots and fraudulent streaming activities" are prohibited. In other Spotify news, the company announced the recent acquisition of two podcast startups, which include Gimlet Media and Anchor, where it will focus on gathering all of the audio content its consumers listen to in the streaming service. Spotify also notes that if a user attempts to get around the rule, it may result in suspension or termination.

So if you are using ad blockers you might want to consider upgrading to the premium account or not using them at all. Users were also warned through emails and given the chance to reactivate the account after uninstalling the ad-blocking software.

Reuters reported in March, ahead of the company going public, that roughly 2 million users on its platform were blocking ads, effectively pirating one of the most compelling reasons to cough up the $15 a month for a Premium account.

Vanessa Coleman