Scientists have developed 'naturally pink' chocolate and everyone's totally on board

Calling all chocolate fans - there's a new cocoa kid on the block. The company said in a statement that it developed the new chocolate with millennials in mind. We are looking forward to testing ruby beans, for their nutritional profile, as this is something we are interested in adding to our range of healthy chocolate. There's no news yet on when the public will be able to get their mitts on Ruby, but you can keep up to date with the latest news here. "It comes with a ruby colour and a taste which is absolutely unique, which is the taste of chocolate, there is freshness and fruitiness to it", the company's CEO Antoine de Saint-Affrique said, quoted by Reuters.

Eighty years after the introduction of white chocolate, Swiss chocolate giant Barry Callebaut has launched Ruby, a deep pinky red confectionery. The newest chocolate comes 80 years after white chocolate was invented.

Photo The ruby chocolate from Barry Callebaut, pictured next to some cocoa beans, is naturally pink without any added coloring.

Dunmore, PA- Family-owned chocolate manufacturer Gertrude Hawk Chocolates is selling the Ingredients Division of its business to Barry Callebaut, a world leading manufacturer of chocolate and cocoa products with a head office in Zurich, Switzerland.

Chocolate maker Barry Callebaut AG has bought the ingredients division of family-owned U.S. firm Gertrude Hawk Chocolates in a move created to strengthen the Swiss company's high-margin gourmet and specialties business. "There are already single-origin chocolates with delicious fruity notes - they just aren't bright pink". What can we say, we just can't get enough of all things pink! Kim Ghilardi, Callebaut's media relations manager, estimated that it could take from six to 18 months, and that it would vary depending on the country and the vendor.

The beans used to make ruby chocolate come from Ivory Coast, Ecuador and Brazil.

Vanessa Coleman