Last year, he pledged to modernise the kingdom and to scale back the power of its ultraconservative clerics, returning Saudi Arabia to what he described as "moderate Islam".
Female Fans of Jeddah's al-Ahli Football Club wore green scarves over their black abayas during the match against the eastern province team of al-Batin. Women were allowed to attend the public event for the first time. The new measure comes after Riyadh, long known for imposing harsh restrictions on women, announced it was lifting a ban prohibiting them from driving, as well as reopening cinemas.
This set-up of the harsh gender isolation was declared in October 2017, as a part of Crown Prince Mohammed bin Salman's pushy reforms to revise Saudi society and make better the economy.
Although they were placed in the "family section", segregated from the male-only section, and had a separate entrance, parking lot and prayer area, they were allowed to cheer, take pictures and enjoy the action on the pitch just like men have been doing for decades. It also seeks to get Saudi families to spend more of their money on entertainment at home instead of going overseas to have fun. But some people used the hash tag to criticize the event, writing that the place of women is in their homes, focusing on their children and preserving their faith, and not at a stadium where male crowds may curse and get rowdy.
Some women had been allowed to watch National Day festivities at the Riyadh stadium in September past year.
A key initial step in the plan is the country's corruption crackdown that has led to the arrest of Prince Al-Waleed bin Talal, billionaire and member of the Saudi royal family, among others.
Around 7,500 seats in the 62,000-seat King Abdullah Stadium were made available to women and families, according to Saudi sports authorities.
Al-Ahl beat their opponents 5-0 in the Saudi Professional League clash.