Rolls-Royce SUV Will be Called the Cullinan

The high-riding Rolls, which the British luxury brand insists is a "high-sided vehicle" and not an SUV, will drop the "Project" part of its name and enter production as the Rolls-Royce Cullinan.

Three years after announcing the intention to build an SUV codenamed "Project Cullinan", Rolls-Royce has revealed the name of its "high-bodied" vehicle.

Three years ago it was revealed British limousine builder Rolls-Royce was to build an "high-bodied" vehicle. The Cullinan will be revealed later this year.

2018 Rolls Royce Cullinan
2018 Rolls Royce Cullinan

Whether it was always RR's plan, or they've decided there's so much out there with Cullinan that it would be too confusing to change it, we don't know.

Rolls-Royce has officially confirmed the name of the new model, but nowhere in the press release does the phrase SUV appear, the new model described instead as an "all-new, high-bodied vehicle".

The vehicle has been developed under the code of Project Cullinan since its inception, inspired by the largest rough-cut diamond ever found. Cullinan is a motor auto of such clarity of objective, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Prototypes have been testing around the world, including in deserts in Africa and the Middle East, and in freezing conditions in the Arctic Circle. The name comes from diamond Cullinan, which was the largest flawless diamond found in January 1905. The Cullinan is the second Rolls-Royce to be based on its all-new proprietary aluminum spaceframe "Architecture of Luxury". Rolls-Royce will attempt to redefine the segment with its opulent take on chauffeur-driven SUVs.

Vanessa Coleman