Prime Day deals start early with Echo, Fire TV, and Kindle discounts

But if you choose to go via this route, keep in mind to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.

Shoppers took to social media to complain that they couldn't order any items.

It wasn't clear how widespread the outage was, and an Amazon spokesman didn't immediately respond to an email. A company spokesman didn't immediately respond to an email. Good luck Prime shoppers!

Amazon recently raised the price of its Prime membership to $119 a year, but for consumers who are not now Prime members, Consumer Reports points out there are two ways to take advantage of Prime Day sales without an annual commitment. Track the price to see if it's been offered for less previously at different times of the year like Cyber Monday or Black Friday. Other retailers are also offering their own sales to cash in on the commerce craze. will be tracking prices on Monday and comparing them with Black Friday deals.

The annual sales bonanza known as Prime Day 2018 has arrived, officially kicking off at 12 pm Pacific (3 pm Eastern) today and running for a full 36 hours. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Slate investigated whether Amazon's Prime Day is worth all the hype.

InfoScout said that while two-thirds of Amazon shoppers browsed Prime Day previous year, only 37 percent actually made a purchase, and 67 percent of Amazon shoppers said they compared prices on other retailers' sites. For Monthly Prime Membership, the membership will be up for renewal on a monthly basis.

Not only will you get access to all the Prime Day deals, you also get unlimited one-day delivery on eligible Amazon products, access to Prime Video, Prime Music and Twitch Prime.

Talking about the exclusive announcements, the first day of Amazon Prime Day sale is expected to witness over 200 new products. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon's Alexa voice assistant. However, consumers can find good deals on headphones and Amazon products. BACK TO SCHOOL: The company is making a big push in school supplies. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

Vanessa Coleman