And so, in an unprecedented move, about half a million Snapchat users joined an online petition urging the social media service to return to its old and simple user interface.
The market research company predicts that less than half of internet users between the ages of 12 and 17 will use Facebook regularly in 2018.
This isn't the first time a social media platform has upset users with a new algorithm change or a new layout, but apparently the response to this update is worse than Chipotle's E.Coli outbreak.
It's not just the teens leaving. If you are one of those people who like to screenshot, you can still do it, but you are gonna get called out for it! As another report also says that the number of users on social media website Facebook has reduced considerably.
So why do youngsters seem to prefer Snapchat over Facebook?
For the first time, the majority of United States internet users between the ages of 12 and 17 won't use Facebook once a month this year, eMarketersaid.
Needless to say, this update has been a long time coming for Snapchat.
A growing number of these young people have drastically reduced their dependence on Facebook, if they have not stopped using it altogether. "They like that posterity". This was particularly prevalent among older users that were familiar with seeing the alternative newsfeed-like format, as Facebook and Instagram have. But that's an eight percentage point drop on the previous forecasts made by emarketer.
Shonduras concludes that "i will be the first to admit i was done with snapchat and fell away a year ago. but this is the change that both creators and brands needed to get back on board! and i hope it works!" "But not all of those users are migrating to Instagram". Young people know how to harness engagement with their followers there, she said, ballooning their likes and boosting their confidence along the way. "Developing this ecosystem will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content". "It just won't be as cool to certain age groups".