New data on national streaming habits has revealed Australians will stop at nothing to get their TV fix, even taking their binge-watching habits into public toilets and cutting back on groceries to cover subscription fees.
The sample was balanced by age and gender and representative of an adult online population who watch movies and TV shows via streaming services in public settings in the US, Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Malaysia, Mexico, Netherlands, Philippines, Poland, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.
We also learnt that 34% watch on their daily commute and 32% at a public cafe or restaurant.
In fact, public bingers rank having access to movies or shows higher than food and water as "essential" items for travelling or commuting.
Netflix says that when we can't avoid the crowds, unpredictable weather delays and long lines that go hand in hand with the upcoming summer holidays, it is revealing that "59% of Aussies are watching their Netflix in Public, out of the home and on the go".
Then, when they've realised this, 21% of Aussie users have felt embarrassed because of what they've been caught watching and 34% have just gone back to their stream.
The ability to more easily watch Netflix's content offline could explain why subscribers are now binge-watching wherever they go - including public bathrooms.
But "screen snooping" can have consequences with 11 percent of people saying they have had a show or movie spoiled by seeing someone else's screen.