NBC will livestream the 2018 Winter Olympics

UK Sport has set a target range for the Olympic team at four to 10 medals, and six to 12 medals for the Paralympic team. Folks using Samsung, Google, Windows, and Android and iOS devices will be able to access the content via the NBC Sports VR app.

Intel True VR technology relies on pods at each event to create interactive 360-degree VR environments. The VR content will include the opening and closing ceremonies, behind-the-scene interviews, and all-time favorite events like ski jumping, snowboarding, figure skating, ice hockey, and curling. The Winter Olympics are right around the corner and NBC Olympics plans more than 50 hours of live virtual reality coverage. Viewers can switch between the cameras, receive "natural sound" captured at each camera location, and see real-time stats, leaderboards and postevent results. It will be the first time VR content is produced for the winter games, and the first time any VR Olympics content will stream live. Not only will this be the first time that any Winter Olympics has been captured in VR, but it will also be the first time that Olympic programming in VR will be streamed live in the USA across a plethora of devices and platforms.

The Pyeongchang Olympics, which start on February 9, coincide with high tensions on the Korean Peninsula due to North Korean nuclear tests and contentious exchanges between U.S. President Donald Trump and North Korean leader Kim Jong Un.

Moreover, prime-time viewership for the 18-49 year-old age group at the 2016 Olympic Games was 25% lower compared with the Olympics four years earlier, according to Bloomberg. No word yet on whether NBC's Olympics coverage in VR will feature VR advertising as well.

Vanessa Coleman