Rick & Morty creator Justin Roiland distances himself from the promotion, writing: "We had nothing to do with this McDonald's stuff". He said he's unhappy with how things have played out. Perhaps Rick and Morty fans should also take a moment to learn from this incident. And instead of being a one-day-only and limited to select restaurants, we're bringing more-a lot more-so that any fan who's willing to do whatever it takes for Szechuan Sauce will only have to ask for it at a nearby McDonald's. So it's good news today that the fast food giant has apologised for the shortage and pledged to make the sauce more widely available in the future.
After a Season 3 episode in which Rick goes to excessive lengths-having a multidimensional battle with all the other Ricks which leads the show to fold over itself-just to get some throwback Szechuan dipping sauce from McDonald's, the fast food chain chose to take seemingly harmless advantage of the opportunity.
The sauce, originally created as part of a marketing campaign for the 1998 Disney animated film Mulan, was referenced in the third season opener of Adult Swim's sci-fi comedy, "The Rickshank Rickdemption" when the character of Rick mentioned the sauce in fabricated memory and later claimed that getting his hands on the defunct dipping sauce was his "series arc".
McDonald's released the dipping sauce in limited quantities on Saturday in participating outlets across the US, CNBC reported on Sunday.
Video from the location shows fans shoving and jockeying for position at the front door entrance to gain a coveted ticket to redeem the sauce. The police apparently showed up. Fans could finally taste the near-mythical Szechuan sauce on Saturday, October 7, while supplies lasted. Can you think of any other news story involving irate customers of a fast-food chain where the fast-food chain is the party that garners the most public sympathy?
McDonald's is admitting it botched its own Szechuan Sauce giveaway over the weekend, and promising to make it up to fans. Stores quickly ran out of their sauce supply - causing mini riots and an outpouring of complaints across social media.
McDonald's announces plans to bring back the sauce on wide release, continuing to use what they might call "the lingo": "We've worked to open any portal necessary, and it worked".