"Remember the old days, you used to have 'Made in the USA, '" Mr. Trumpsaid. "No longer are we going to allow other countries to break the rules, steal our jobs, and drain our wealth, and it has been drained, it has been drained". "We need to manufacture those components in a robust domestic supply chain that will spur job and wage growth".
"My administration is committed to putting the hardworking men and women of this country - like the ones represented in the showcase - first again so that we can unleash the true potential of the American economy", he added.
But Gracy said he didn't think Trump should be expected to make his own merchandise in the United States because some products are only made overseas.
"We'll get back to you on that".
During his speech, the president pledged to wipe out unfair trade practices with other nations, despite some Trump family products that are being manufactured overseas. We will turn boarded-up communities into new outposts of American commerce. Not so much anymore, he said.
But then he offered the same defense offered by every corporate CEO who manufactures overseas to reduce costs, or who imports labor to fill jobs Americans can't or won't do. The company's president, Mark Gracy, said his products are less expensive than its Chinese-made competitors, and his sales have grown by double-digits in each of the past seven years.
On Monday, for example, shoppers at Lord & Taylor in Manhattan could purchase a white ruffled top for $69 that was made in Indonesia or a pair of blue ankle length trousers for $79 made in Vietnam.
"Where are the shirts made? That's politics!" Trump tweeted earlier Monday.
White House spokesman Sean Spicer said the administration's actions were created to reverse a policy that was "doing its best to discourage these companies from investing here at home, through job-killing deals and a rapidly expanding scheme of unnecessary regulations". In July, the Washington Post traced Trump's daughter Ivanka Trump's products to Bangladesh, China, India, Indonesia and Vietnam.
"Your drivers are very good", Trump said to a representative of Ping, the Arizona-based maker of golf clubs, noting that he had golfed with British pro golfer Lee Westwood, who is a fan.
Trump checks out a boat made by Hinckley Yachts.
And even in the increasingly common off-camera briefings - which were a very occasional occurrence in past White Houses - Sanders and White House press secretary Sean Spicer appear to be working hard to be, at best, unhelpful and, at worst, openly misleading.