Margo Price, who was nominated for Best New Artist, tweeted that she woke up to her "phone blowing up".
Morris made five categories, including record of the year and best pop duo/group performance for the behemoth Zedd and Grey collaboration, "The Middle".
Cardi B is also racking up the nominations with five nods, including the big Album of the Year award for Invasion of Privacy.
The Grammys is the first where the academy extended its top four categories from five nominees to eight.
He will compete with Lamar in the hotly-contested Album of the Yearcategory with his chart-topping release Scorpion.
He didn't run away with the crown, though, as Drake was right behind him with seven nominations of his own.
Carlile - a folk-rock singer known for her bluesy, dynamic voice - earned six nominations, including three across the major categories.
Genre darling Chris Stapleton generally sweeps major categories at different country music awards shows, but the singer-songwriter only received nominations in the Grammys' country categories. The Grammy Academy announced 900 additional members to the voting committee as a second step in its diversity efforts.
In the decades Hip-Hop has been around, only twice did artists within the Hip-Hop community winalbum of the year.
After leading nominations past year, however, Jay-Z and his pop queen wife Beyonce were left out of the top categories despite acclaim for their joint project "Everything is Love". She is just the seventh woman ever nominated for prize and first since 2004. Drake's frequent collaborator, producer Boi-1Da, earned six nods.
Barbra Streisand's THE MUSIC.THE MEM'RIES.THE MAGIC! is nominated for Best Traditional Pop Vocal Album. Her latest album was only nominated for one award, best pop vocal album.
Taylor Swift was also snubbed by the Recording Academy over her album "Reputation". I mean who other than maybe Ariana Grande has had a bigger year than Travis Scott?
6lack and J. Cole even got a nod for best rap performance with "Pretty Little Fears". Artists Drake and Post Malone are also in the running.
Toronto music scholar and past Grammy-winner Rob Bowman is part of the team behind best historical album contender AnyOther Way, a compilation of music by 1960s soul singer Jackie Shane. Demi Lovato - "Fall In Line" Backstreet Boys - "Don't Go Breaking My Heart" Lady Gaga and Bradley Cooper - "Shallow" Maroon 5 ft.
Other famous faces outside of music to earn nominations include Tiffany Haddish and former USA president Jimmy Carter, both up for best spoken word album.