Is Porsche Passport the future of sports auto ownership?

Porsche Cars North America, whose unit sales have risen 2.5% this year from 2016, introduced a sports auto and SUV subscription program that lets members get flexible access to vehicles through a mobile application, a statement said. While the Porsche Passport program is priced toward the luxury market, most affluent consumers still don't have the ability to buy an entire fleet of cars to match the selection that a membership offers.

The German maker announced its "subscription service" which gives motorists access to a range of flashy vehicles, and is as easy as signing up to Netflix. Porsche is treating the program as a pilot, so expansion to other regions is likely contingent on its early performance.

Want to drive a Porsche but can't bring yourself to settle on just one model?

As part of the subscription, all vehicle tax, registration, insurance and maintenance costs are taken care of.

"Accelerate": Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the "Launch" package, for a monthly fee of $3,000.

Members of the Launch tier will have access to eight Porsche vehicles at all times, including the 718 Boxster and Cayman S, the Macan S, and Cayenne. Deliveries will begin next month, and you can schedule vehicle exchanges as quickly as same day through the app. Notably, a one-time $500 activation fee will also be charged to subscribers.

"Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy". Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017.

The underlying strategy behind the program is to hook younger buyers on the Porsche brand. (PCNA) is the exclusive US importer of Porsche 911, 718 Boxster and 718 Cayman sports cars; Macan and Cayenne SUVs; and Panamera sports sedans.

Porsche is far from the first brand to jump into subscription services, but it may have one of the most inclusive ones in existence today.

Vanessa Coleman

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