IHOP changes name back, says it faked IHOb for publicity

"Not really afraid of the burgers from a place that decided pancakes were too hard", the Twitter account of the burger chain Wendy's said.

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

A month after causing an uproar by announcing it was transforming from International House of Pancakes into International House of Burgers, the restaurant chain admitted what some (including me) suspected from the start.

Less than a month ago, IHOP revealed the flip flop to IHOb and instantly lit up social media. While pancakes are once again at the forefront, the new line of burgers will remain on the menu. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

"We had to make a bold move to get people to be willing to talk about us for something other than breakfast food", Rebelez said in early June. In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it".

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'

Vanessa Coleman

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