Less than a month ago, IHOPrevealed the flip flop to IHOb and instantly lit up social media. While pancakes are once again at the forefront, the new line of burgers will remain on the menu. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".
"We had to make a bold move to get people to be willing to talk about us for something other than breakfast food", Rebelez said in early June. In an announcement on Monday, IHOP called its thoroughly underwhelming marketing stunt "the time we faked it".
'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'