IHOB announces publicity stunt, changes name back to IHOP

While pancakes are front and center again, that doesn't mean IHOP's burgers are going anywhere.

The pancake chain has acknowledged that last month's name change was just a publicity stunt to promote its hamburger menu.

IHOP said the whole IHob name change was fake.

IHOP took the opportunity to show its dedication to pancakes by announcing that it would offer 60 cent short stack pancakes on July 17 to celebrate its 60th birthday.

As you may remember earlier this summer, the chain announced it was changing its "P" for pancakes, to "B" for burgers.

If nothing else, the campaign got people talking.

IHOP's parent company, Dine Brands, has worked to adapt to changing consumer preferences for ordering food for delivery or takeout, according to Nation's Restaurant News.

Wendy's proclaimed that it wasn't really afraid of burgers "from a place that decided pancakes were too hard".

Some skeptics are unsure of whether the company failed to rebrand itself, hence the double name change, but does it matter?

Though the quick switch might have baffled people, the change actually helped IHOP boost sales numbers. And despite all the hoopla, very few restaurants changed their signs.

YouGov.com wrote that it was IHOP's highest Word of Mouth score since YouGov BrandIndex began tracking the franchise in 2012.

"The pancakes haven't gone anywhere..."

The answer is yes, both burgers and pancakes will be left on IHOP's menu.

Vanessa Coleman