HTC says it's addressing its Touchpal keyboard ad problem

It also resulted in an apology from HTC, which chalked the ads up to some kind of "error".

HTC has responded to the appearance of these keyboard ads, and the the good news is that this isn't the new normal. This is because HTC ships the phone with the basic version of TouchPal and in order to disable the ads the customers will have to get the premium version.

Encouraging, even indirectly, hardcore brand devotees to "combat" online criticism of the HTC U11 is totally uncool, and serving ads on a phone's default keyboard is even worse.

Now, it appears that the free version of the app - which comes pre-installed on numerous devices, including flagship models such as the HTC 10 - is showing ads. As a temporary measure, HTC suggests uninstalling the most recent updates to the keyboard app. Those HTC owners who type using TouchPal, HTC's default keyboard, saw how ads became appearing right on the keyboard, just when they were trying to type.

Both companies are to be blamed in this case. HTC faced a major user outrage today, as the default HTC 10 Keyboard app started showing ads to users after its latest update.

"The way you show your junk ads whenever I want to write something is the most stupid and annoying way of advertising ever". This is absolutely not the experience we intended, and we're working to immediately fix the error and remove the ads as quickly as possible."-Jeff Gordon, HTC Global PR". Later, HTC confirmed the error saying the adverts were mistakenly included. Although, HTC certainly isn't afraid of leveraging their own products so they can push advertisements in front of people's eyes. Hopefully this is the first and last time such an unintentional misstep happens.

Vanessa Coleman