In a jab at Apple, Samsung executives also frequently emphasize that their phones have standard headphone jacks, which newer iPhones no longer do.
'We've moved on from that, ' said Samsung's Kate Beaumont when we asked how her company's latest gadget, the Galaxy Note 9, is created to avoid a repeat of the exploding phone saga of 2016.
In a thinly veiled stab at major competitor Apple, Samsung Electronics Australia mobile division vice-president Garry McGregor said the new feature was something rival gadgets had yet to match. That's right, this is why Samsung's deal is the best.
At the NY event on Thursday, Samsung also introduced a new Galaxy Watch that competes with a similar product from Apple. In fact, Knox is so secure that recent Galaxy phones were approved for use by the U.S. Department of Defense to handle sensitive military data.
Research firm Telsyte this week revealed smartwatch sales were on the rise in Australia, skyrocketing by 80 per cent in the first half of the year compared to 2017. Samsung pointed out that you'd have enough space for apps, games and movies... but it's hard to see many people topping that out.
However, it wasn't initially available on phones running the Android operating system.
If these mega-featured smartphones are overwhelming or unnecessary for you - you might be more interested in the iconic Nokia 8110 banana phone, available to pre-order today at Carphone Warehouse, EE, O2, Vodafone and other key retailers and e-tailers for a RRP of £69... Contrary to rumors, it runs Tizen, not Wear OS. And Samsung also teased its first Bixby-powered home speaker, Galaxy Home, a distinctive tripod design that resembles a hipster barbecue.
In Apple's camp, we're hearing the same general theme - Cupertino's next wearable should be a much more potent fitness companion, if rumors are to be believed. "One example of this is the new ability for users to move playback to a number of hardware devices from the mobile lock screen as opposed to having to go back in the Spotify app".
Then there's the storage increase: you can now get 512GB of internal storage, along with another 512GB through a microSD card.
I don't know about you, but that's too rich for my blood.
Analysts say this should help tackle increasing competition from Huawei.
The "phablet" - combining features of a phone with a tablet - comes with Samsung's largest battery in a flagship phone - and the company seems to be confident in having left the explosive failure of the Galaxy Note 7 batteries behind it.
A modest bump to $349 for the Wi-Fi-only version of the Apple Watch Series 4 and possibly $429 for the standalone variation of the device should probably be expected.