H&M store trashed over 'monkey' advert

"All the outlets of H&M in South Africa [were] allegedly targeted by EFF party members simultaneously", read the statement from East Rand mall.

Police also cautioned members of the public during the protest to avoid the mall even though they maintained the situation were "under control". Red-shirted protesters are seen kicking over racks and pulling down clothes and mannequins as they're cheered on by a cohort who recorded the video. "At this stage, nothing has been reported as having been stolen".

'The extent of the damage is not yet known since the store has closed and store personnel have left'.

Other shops at the mall were closed to prevent further vandalism.

"We are not going to allow anyone to use the colour of our skin to humiliate us, to exclude us", he added. (AAP file image) An H&M shop in London. We want to call this management of this complex to make sure as from today this shop must close.

The skirmishes on Saturday, are part of the EFF's protests against the Swedish retail giant.

The H&M advert has sparked outcry. "In terms of accepting or not accepting your apology, it is not my prerogative". Many people accused the global chain store of racism. Two musicians, known as The Weeknd and G-Eazy, cut business ties with H&M in response.

"Apology se gat", he said.

EFF supporters destroyed the window of the store, vandalised property and stole from it. The EFF will, with determination and consistency, associate with the protest movement in South Africa and will also join in struggles that defy unjust laws.

"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)".

H&M in South Africa says it had removed the sweatshirt from sale.

Vanessa Coleman