Gucci Announces No Usage of Animal Fur in their Products from 2018

Bizzarri said of the change and his work with creative director Alessandro Michele, "Together, by committing to a culture of goal, taking responsibility and encouraging respect, inclusivity and empowerment, we want to create the necessary conditions for a progressive approach to sustainability".

Under the new policy, Gucci will not use mink, coyote, raccoon dog, fox or any other animal bred or caught for their fur.

Gucci has announced it is going completely fur free from next year.

Gucci will be working with Humane Society International, LAV and the Fur-Free Alliance to make sure that no fur will be used, starting from their Spring/Summer 2018 collection. "I sensed that immediately on meeting Alessandro for the first time". In 2016, Italian designer Giorgio Armani announced his brands would end their use of fur, "reflecting our attention to the critical issues of protecting and caring for the environment and animals".

Italy's Giorgio Armani previous year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while U.S. brand Calvin Klein took the plunge in 1994. Retailers including Selfridges and yooxnetaporter do not sell fur items.

"With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better, ' Bizarri said of the brand's decision".

Which luxury fashion brands are fur-free?

Animal rights organization PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter.

It is a joyous day in the world of fashion, as global luxury mega-brand, Gucci, announced they will be going fur-free!

The Humane Society, which negotiated the announcement, said that Gucci was the most influential fashion label to withdraw from the fur industry, ...

Vanessa Coleman