Google Assistant shouts down Alexa at CES

Google and Amazon are dominating the smart speaker market.

Even though a Google spokesperson did not respond to a request for comment, Google vice president of engineering Scott Huffman confirmed the company wants to spread Assistant to mobile devices, home gadgets, and cars to Bloomberg.

Alexa will be able to aid drivers and passengers with directions, news, shopping, and smart home control from the vehicle, among other functions.

Notably, the first smart display powered by Google Assistant will come from Lenovo, which at the ongoing Consumer Electronics Show announced the Lenovo Smart Display. The device will respond to requests and control smart tech, and the addition of a screen means it can display images and YouTube videos, and make video calls. The smart display will play music, display calendar, weather and Google Maps, among other things. JBL comes in second, with their Link View Smart Display. The 8-inch model is priced at $199 while the 10-inch will retail at $249 when it goes on sale in early summer.

Having said that, direct-broadcast satellite service provider DISH has also announced that it is now working on integrating Google Home and Google Assistant into its TV service. Some could only be controlled by Alexa from another device, but most had some version of the voice assistant built right in. Google Assistant is being introduced into Android Auto equipped vehicles including certain offerings from Ford, Holden, Honda, Mitsubishi, Nissan and Subaru. According to a new report, the search giant's hoping to turn things around with a retail site that focuses on Google Assistant products.

"When drivers have access to familiar Alexa contextual commands and responses from inside the vehicle, it opens up a new world of experiences OEMs can offer - enabling some of these capabilities even without an Internet connection is revolutionary", said Tom Gebhardt, president at Panasonic Corporation of North America.

Vanessa Coleman