Numerous new features using machine learning have been added to Google'sMessages app.
Even more, some of the app's users complained about poor performance and many, annoying bugs that make sending messages impossible, hearting posts disappearing, and many more.
Verizon and Google will be rolling out enhanced messaging (RCS) in the Messages app on Google Pixel 3 and Google Pixel 3 XL beginning this Thursday, December 6th.
"Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", the company added.
"Thanks to partnerships with over 40 carriers and device makers, over 175 million of you are now using Messages, our messaging app for Android phones, every month", Google said on its blog.
According to a report in TechCrunch, the move is not entirely surprising, given further investments in the app was already held back since April.
To counter WhatsApp, Google introduced Allo, a messaging app where users can chat and send voice and video messages along with various supported media files.
At the moment, Google seems to be pinning its hopes on its Messages app. Google lost its Allo lead, Amit Fulay, to Facebook in January, and the last significant update to Allo, version 26, came not long after.
Allo was once going to be the centerpiece of Google's messaging strategy. But Hangouts was a bit more surprising. Allo users are advised to export their chat history, and look for an alternative app for everyday instant messaging. Duo still has seen an increased adoption, pushed by Google's aggressive marketing of the product and a smooth video calling experience.