Fortnite Mobile Won't Be Available on Google Play Store, EPIC Reveals Why

"On open platforms like PC, Mac, and Android, Epic's goal is to bring its games directly to customers".

Distributing the app outside of the Play Store is a risky move due to the potential security concerns. A source tells AndroidHeadlines that once the Note 9 exclusivity ends, Samsung might retain exclusive rights to the game for an additional two to three months.

Epic Games can go down this route on Android because the platform allows users to install apps from sources other than the Google Play Store. It's easy to understand why: hosting the game download themselves and having the installation skip the Play Store will also skip Google's commission on its lucrative in-app purchases, the monetization strategy for essentially all free-to-play games.

Rather than being uploaded to Google Play and being offered through the Play Store, Epic Games is essentially rolling out its own Fortnite app store in an effort to bank the 30% that would generally go to Google.

Fortnite is already available to download on the PlayStation 4, Xbox One and Nintendo Switch via each platform's official store. It's a fairly reasonable guess that Fortnite for Android will launch sometime in mid-September. First, Epic Games wants to maintain a direct relationship with their customers.

Sweeney explained that that 30 percent cut is a lot when the developers' 70 percent has to cover the costs of development, operations, and support for their game. Instead, Epic plans to distribute the app to Android owners itself, bypassing Google entirely. That's not the case on Android, though, which lets you install apps from unknown sources fairly easily.

The game is expected to launch in beta some time during August. Considering the iOS version of Fornite made over United States dollars $15 million since its release 3 weeks ago, there's a lot of cash to be made. The game will be available on a multitude of Android devices which will be able to run the game without any performance or stability issues. Sweeney thinks that all operating systems should provide security this way, rather than allowing a single store owner to decide what users can or cannot install.

"Open platforms are an expression of freedom: the freedom of users to install the software they choose, and the freedom of developers to release software as they wish", he says, adding that gaming has been successful on the open PC platform through many outlets including Steam, Battle.net, Riot Games, Good old Games, and EpicGames.com.

Vanessa Coleman

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