Nashoba Brook Bakery in Concord, Mass. received a warning letter from the FDA in September ordering the candies purveyor to put an end to its claim that its rolled oats breakfast blend contains "love" as an ingredient.
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An FDA spokesman pointed out that the "love" warning was just one violation of several included in the agency's letter to the bakery.
Love may make the world go round, but it's not the stuff from which you make granola, at least according to the FDA. Now, the FDA says love is not a common or usual ingredient, and it must be removed from the ingredient list.
"It taps this feeling that a lot of Americans have that there are ways in which the government can overreach, and it seems kind of silly", Gates said. "People ask us what makes it so good".
According to Bloomberg, the bakery sells it goods in about 120 stores, mostly in MA and New Hampshire.
The FDA also had other concerns about the bakery, which it outlined in the letter, including sanitary issues. It specializes in making artisanal breads that are distributed to gourmet markets, sandwich shops, caterers, restaurants, and supermarkets.
The warning came after a series of inspections the FDA made at the bakery's "ready-to-eat manufacturing facility" in Concord between May and June. He says love has been listed on the label from the beginning.
Witt says the company has been open for almost 20 years and has been selling its Nashoba Granola almost that long.
Witt says he's not happy about removing "love" but will comply with the FDA.