Content creators and fans lash out at YouTube's 'Rewind' | Articles | Marketing

For a sense of scale, Rewind has been viewed over 1 billion times since 2012, and the 2016 and 2017 editions were each viewed over 200 million times. It seems that this time the video was not that impressive compared to the previous year.

Perhaps the most interesting video on the list wa sa YouTube original series: the first episode of "Cobra Kai".

The Youtube Rewind annual tradition began in 2010, and this year's video is the longest one to date. In addition to the more than one hundred YouTubers-and celebrities like Will Smith and Trevor Noah-the eight-minute features two stunning skinny legends, Trixie Mattel and Katya.

It was still pleasant to see those present take over control of Rewind and use it to let the fans control some aspects of it as well.

Emerging and well-known YouTube stars also showed up in a big way in the year's "Top Trending Videos" list.

The nail-biting race between PewDiePie and T-Series to see who got the top spot, the split of the famous duo David Dobrik and Liza Koshy, Childish Gambino's This is America and the many versions of that, the owners of DaddyOFive channel losing custody of their kids, and maybe Logan Paul's infamous video and the aftermath at Aokigahara forest in Japan, or even the slime addiction, among other things!

'Youtube Rewind is getting more bad, that it made a year ago a masterpiece. But none of these show up in YouTube Rewind 2018.

Ministry of amusing was the only Singaporean channel selected for You-Tube's global initiative, Creators for Change, which highlights creators who tackle tough issues in society and make a positive impact globally. Admittedly, the list of creators featured in the video was small compared with the Rewinds of years' past, and the absence of some was felt keenly, if the video's dislike ratio and the comments section is anything to go by. Though the trio has begun working on the big screen over the past year so perhaps that's why?

Though YouTube said its content creators "controlled" the direction of its roundup, the platform's community largely-and vehemently-disagrees.

Vanessa Coleman

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