Crawford, who set the pre-internet world on fire in 1992 with her steamy Super Bowl ad, reprised her role as a sexy soda-drinker on the commercial's 10th anniversary in 2002, and the commercial was remade again in 2016 in animated emoji version.
It's been 26 years since Cindy Crawford's iconic Pepsi commercial first aired during the Super Bowl and she's bringing it back after all these years with the help of her son.
During Super Bowl 52, taking place on February 4, Cindy will pop open a can of Pepsi outside a dusty gas station, just like she did in 1992. In addition to including Crawford's son, video from Michael Jackson'sPepsi ad will also be in the new spot, which is meant to honor the brand's 120-year history in pop culture. However, the company said it may have put too much marketing emphasis on healthier beverages and planned to move marketing dollars back to Pepsi and Mountain Dew, the WSJ reported. Justin Timberlake headlines the halftime show.
With a nod to its legacy, Pepsi is reintroducing its iconic vintage design on regular Pepsi products for a limited time. Beginning Jan. 29, the retro packaging will be available at major retailers nationwide in two-liter bottles, 20-oz. bottles and 12-oz. can 12-packs. And to bridge this multigenerational gap, the brand smartly tapped the inimitable mother-son duo Crawford and Presley Gerber to front the movement.
The brand is also returning to its Pepsi Stuff loyalty program first released in 1996.
The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the US meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". Fans can vote for one of the five finalists on NFL.com/rookies through Thursday, Jan. 25 to determine the victor.
Visit Pepsi.com for more information on Pepsi Generations and join the conversation via @pepsi and #PepsiGenerations.
"It's me being sexy and getting out of a auto, but with these little boys kind of looking", she said, explaining the Super Bowl spot.