Canalys: Apple, Inc. Sold 3.9 Million Apple Watches Last Quarter

The new device, Apple's first that connects to the internet without being tethered to a smartphone, took the USA mobile giant to 3.9 million shipments in the recent Q3 2017, according to new data from Canalys. The U.S. tech giant shipped 3.9 million units of wearables in the third quarter of 2017. Still, their performance was better than average in the sluggish Q3, according to Canalys, where business has historically been slower.

This means Apple now commands 23% of the wearable market, Xiaomi has to make do with 21% market share, while Fitbit sits at 20%.

The only official metric that Apple (NASDAQ: AAPL) disclosed about Apple Watch during last quarter's earnings release was that the smartwatch enjoyed "unit growth of over 50% for the third consecutive quarter".

Have you or are planning on buying an Apple Watch Series 3 before the end of the year? Service providers had underestimated demand for the new Apple Watch. The overall market contracted modestly, falling 2% to 17.3 million units as consumer preferences continue to shift away from basic trackers and toward full-featured devices like smartwatches. And Apple charges $399 for the entry-level connected model, versus only $329 for the cheapest watch without LTE, with wireless carriers tacking on another $10 per month for connectivity.

With holiday sales starting soon, the year 2017 is expected to be record-breaking for Apple's wearable division.

Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones.

The Mac maker uses a unique definition for wearables and includes wireless headphones like AirPods and BeatsX as well as Apple Watch. "Otherwise, the market will see further consolidation, as vendors such as Apple, Samsung and Fitbit dominate with their watch software platforms", says Jason Low, analyst, Canalys.

At 9.53 a.m. EST, Apple shares were down 0.57% at $173.02.

Vanessa Coleman