Keurig CEO Bob Gamgort on Monday said the company didn't intend to take sides in an "emotionally charged debate" over Senate candidate Roy Moore by pulling its ads from Sean Hannity'sFox News show.
Their decision elicited outrage on social media, with fans of Hannity using the hashtag "Boycott Keurig".
Hannity later backstepped on those comments, saying he "misspoke," but continued to say that the accusers may be lying for money.
"Every single person in this country deserves the presumption of innocence", Hannity said Thursday on his Fox News show. And the backlash against Keurig was immediate.
Others are calling on Fox News to fire Hannity altogether. We also have a defined set of programming guidelines to ensure we deliver our advertising in the right programming environment and protect our brand from objectionable content.
According to reports the company left a bitter taste in their customer's mouths after they pulled advertising from the Sean Hannity Talk Show. Moore has been accused having sexual contact with a 14-year-old girl 40 years ago. "I'm not going to dispute anything, but I don't remember anything like that", he told Hannity.
"That one line was absolutely wrong", Hannity said. It came as left-wing media watchdog Media Matters urged critics to pressure sponsors to pull their ads. By comparison, CNN was down just 1 percent, while MSNBC rose their ad revenue by 2 percent.
We've been warning advertisers and media about the risks of associating with Sean Hannity for months.
"[Keurig was] preyed upon by the most anti-free speech, pro-censorship group in the United States today...the radical leftist group Media Matters for America", Hannity said. Eloquii, a plus-size clothing retailer, was the first company to publicly distance itself from the right-wing personality, followed by 23 and me, Nature's Bounty, Keurig and Realtor.com. And that's what this is.
The move has prompted several people to destroy Keurig products in protest and post videos to social media.
While liberals mocked Hannity fans for smashing their Keurigs, they thought nothing when their hero, Hillary Clinton, smashed her government-issued cell phones and hard drives with hammers.
Hannity called the videos "hilarious" and "so so amusing!" and promised to address Kuerig's decision directly on Monday.