Given the brand's close relationship with the Kardashian clan, it's only natural that they tapped Kylie Jenner as the face of a new collab with legendary speakers/headphones brand Beats By Dre.
While the price is steep, you're getting the quality of Beats" most premium sets in two colours, either "Khaki" or "Safari'.
Apple has partnered with reality star turned model Kylie Jenner for the launch of two new special Balmain Beats editions of the Powerbeats 3 Wireless Earphones, Beats Studio Wireless Over-Ear Headphones and accompanying accessories. Both versions have gold accents and feature Balmain logos and include suede, Balmain-branded carrying cases. The safari looks sort of rose gold-ish while the khaki looks more brown than green. The wireless earphones are going for US$249 (S$340) while the headphones will cost US$599 (S$820).
What do Kylie Jenner, Selena Gomez and Rihanna look like without make-up? "Knowing that Beats is just as dedicated to these same core values made saying "yes" to our partnership a very easy decision", Balmain creative director Olivier Rousteing said in a statement.
Balmain is known for dramatic designs featuring metallics and leather, so the Beats collection falls squarely in line with that aesthetic.
"Seeing music and fashion as completely intertwined simply reflects how my generation grew up - we simply can not conceive of one without a full helping of the other", Rousteing wrote on the landing page.
The new collection is available to order starting Wednesday.