Apple CEO Tim Cook Says AR Glasses Aren't Ready for Primetime

That being the case, Cook said that any type of smart glasses product Apple would release today wouldn't be anything that Apple or consumers "would be satisfied with". Much of Cook's interview focused on the prospects of augmented reality and Apple's justification for making it a focus in both iOS and the iPhone 8. He points out that there are huge challenges related to the display technology, field-of-view, and just putting enough stuff around a user's face.

Apple CEO Tim Cook has said that coding is the best foreign language that a student in any country can learn, qz.com reported on Monday.

Cook also emphasized that Apple's top priority is to be the best, not the first. In an interview about the Apple Macintosh in 1994, Steve Jobs shared an anecdote, "Picasso had a saying". It doesn't enable anything that has never been done before in AR, but it is meant to greatly increase ease of development of AR applications for one of the most robust software markets in the world-the iOS App Store. Back in 2016 we had heard of Apple hiring people to work on its secret VR project and later in 2017 there were rumours of Apple having partnered with Carl Zeiss to make AR smart glasses.

"There was the initial round of apps and people looked at them and said, 'this is not anything, mobile apps are not going to take off", said Cook.

Since Apple rolled out ARKit, a number of retailers have begun integrating the technology into their iPhone and iPad apps, giving us a glimpse of online shopping's future. And then, step by step, things start to move.

As per Cook, which only recently entered the AR market, the company is already in good shape. "Now you couldn't imagine your life without apps", he said. He also mentioned that whatever you saw on the market now, would not be to the satisfaction of the vast majority of people because of technicallogy limitations.

Cook boasted that unlike Apple, its rivals don't enjoy the combination of control over hardware and software that ties back into the App Store. Your health is on one app, your financials, your shopping, your news, your entertainment-it's everything. Read Tech Pro Research's report on this technology and find out who is using it, and who plans to use it.

A demonstration at Oracle's Modern Customer Experience conference shows why augmented reality is here to stay in the enterprise.

Vanessa Coleman

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